Zara is a marketing professional with a background in molecular biology and experience in healthcare and biotech. In her role at Pacific Neuroscience Institute, she uses her knowledge in these areas to foster engagement throughout the communities we serve. She transforms scientific information into highly accessible educational content for our patients allowing them to make more informed decisions about new technologies and their treatment options. She works with our physicians creating actionable materials to enhance our reach and scope within the medical and healthcare community. And through consistent branding and communications, she is responsible for strengthening our reputation as a Neurological Center of Excellence.
In addition, Zara is an accomplished graphic designer with clients in numerous industries. As the Principal of Laasya Design, she creates print and presentation graphics for clients including The Walt Disney Company, The Hollywood Reporter, and Cedars-Sinai Medical Center. The creative professional site Thumbtack awarded Laasya Design Best of the Year Awards two years in a row and rated it as one of the top graphic design firms in Los Angeles.
Prior to joining PNI, Zara directed and implemented graphic design for Providence Saint John’s Health Center’s marketing department and was Market Research Manager for Oncology New Products at Amgen.