Jae Goodman

Jae Goodman

PNIF Special Advisor

Jae Goodman is Chief Creative Officer and Co-Head of CAA Marketing, a division of leading entertainment and sports agency, Creative Artists Agency (CAA). CAA Marketing provides corporate clients with strategic and creative solutions that leverage the power of popular culture to build brands and drive business results. CAA Marketing clients include Anheuser-Busch/InBev, Bonobos, Chipotle, Coca-Cola, Diageo, Esprit, VCA, and National 4-H Council. Past projects include work for Burberry, Dell, GAP, LVMH, Microsoft, Revlon, Neiman Marcus, (RED), Virgin and more.

Under Jae’s leadership, CAA Marketing has grown exponentially and expanded internationally, including recent global initiatives for Coca Cola and Canada Goose, and regional initiatives in China and South America for AB/InBev, all of which resulted in significant sales gains for their respective brands.

CAA Marketing has earned four Cannes Lions Grand Prix in four different categories (Film, Cyber, PR, Branded Content & Entertainment) and thirty Cannes Lions in total. CAA marketing is also responsible for the first and second brand films ever accepted to the Sundance Film Festival, eleven Emmy nominations for four different clients with four wins, and ten Webby Awards.

For three consecutive years, Jae has been named to Fast Company’s Most Creative People in Business 1000, AdWeek’s Creative 100, and Ad Age’s Creativity 50 list. In 2016, Goodman was elected to the Board of Effie Worldwide and selected as the inaugural President of the Cannes Lions Entertainment Jury.

Jae lives in Los Angeles with his wife and two children, where he serves on the Board of Trustees of Providence Saint John’s Health Center and is on the faculty at his alma mater, UCLA.